The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.
UM London has picked up the Grand Prix at this year's Drum Marketing Awards through its media planning and buying activity for Royal Mail's Gold Medal Winner Stamps as part of the London 2012 Olympics, while Samsung UK won in the Brand of the Year... Read more
This issue of The Drum outlines the marketing strategy behind a new charity event – Wig Wednesday – as Bil Bungay of Beattie McGuinness Bungay explains why the marketing services industries should get behind it and don a wig in aid of children... Read more
This astonishing new piece for Levi's raises more questions than it answers - but there's nothing wrong with that. A disorientatingly fast series of disparate scenes run past us, all including plastic in some way - from post-party horrors to... Read more