Articles posted by Stephen Lepitak

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Coke's chief marketer defends Olympic 2012 sponsors' crack down on marketing restrictions around Games

Coke's chief marketer defends Olympic 2012 sponsors' crack down on marketing restrictions around Games

Joe did say that he had no problem with small retailers jumping on board - his main cocern was rival brands attemping some abmush techniques. LOCOG has clamped down on pretty much anything and everything that could be seen as an infringement it would seem though.


28 Jun 2012 - 12:18
Scottish industry shocked at sudden death of Kenny Harris

Scottish industry shocked at sudden death of Kenny Harris

Kenny - top bloke who made everyone feel like a friend. I met him at Marketing Society events mainly over the years and each time he was on good form and very funny. Sad news. He will definitely be missed.


28 Jun 2012 - 12:00
How important is Rangers FC to Scottish media? – media buyer’s views

How important is Rangers FC to Scottish media? – media buyer’s views

Maybe so. Certainly this story still has a long way to go yet. It is clear that Scotland's media does generate money through the existence of Rangers and will no doubt want to see it reemerge in some form or other.


12 Jun 2012 - 20:18

Why has the BBC chosen to leave Twitter out in the cold for Queen's Jubilee coverage?

Yeah, comments were on the whole pretty negative, but should the BBC be ignoring such an important platform just to bury its head in the sand? As we've seen, brands that embrace social platforms such as Twitter can improve their own content. With so many people discussing their coverage, they really should have been ready to utilise that in some way. I felt the same was true of Eurovision a couple of weeks ago - they are missing a trick!


6 Jun 2012 - 07:45

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