Articles posted by Stephen Lepitak

'We are trying to be the best at local search discovery' – YP CMO Allison Checchi on the future of the brand

'We are trying to be the best at local search discovery' – YP CMO Allison Checchi on the future of the brand video

Do you remember the Yellow Pages? If so, you're probably someone in their mid-20s or beyond... Read more

Comedy and branded content: Funny or Die VP brand entertainment Chris Bruss

Comedy and branded content: Funny or Die VP brand entertainment Chris Bruss video

It's a well known advertising strategy that audiences react favourably to messages that make... Read more

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