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Belgian ad agencies begin virtual strike against pitching process

Belgian ad agencies begin virtual strike against pitching process

Yes, I know of a few companies which have spent a lot of time and effort to get appointed to public sector frameworks and have now decided that it hasn't been worth the effort and stopped chasing business due to the small budgets and the time and effort expected for them.

I think there are a lot of elements to this problem - yes, clients need to cut down on the numbers being asked to pitch, but they also have the problem of differentiating agencies. There's so many that say they do the same things. The UK market is over serviced at the moment. So while clients can and do ask for more agencies than they maybe need to...they may also feel that they need to due to the volume of suppliers out there.

Do think this is a brilliant move by the Belgian agencies bur I'm just not sure how much it will achieve.


10 Feb 2010 - 16:30
Belgian ad agencies begin virtual strike against pitching process

Belgian ad agencies begin virtual strike against pitching process

The public sector has a duty to be inclusive so it perhaps it isn't the biggest problem. Is it?

The problem is surely in the private sector's smaller clients persist on calling in as many agencies as they can instead of carrying out research on their own as to which agencies are most suitable to meet their brief.


10 Feb 2010 - 15:44
DirectGov to rename Buster's World to avoid fetish site link

DirectGov to rename Buster's World to avoid fetish site link

Ok Alistair - we've got it now.


5 Feb 2010 - 16:49
The original spinners are at it again

The original spinners are at it again

It's in the issue from two weeks ago Ian. Page 20...

Or you could try here...

http://www.thedrum.com/indepth/1952-political-advertising


5 Feb 2010 - 14:44
Design firms appointed to Scots Government £170m roster

Design firms appointed to Scots Government £170m roster

To the previous comment I think it should be noted that they are not actually allowed to do anything other than work through the current system that is in place. The Government is legally bound to not even speak about this tender ahead of the process' conclusion. So to point the finger at those working in procurement is harsh. They are only doing what they are allowed to by law. As I said previously, the system doesn't fit when it comes to creativity, but it's a system being used in the Public system across Europe. Yes, it's been introduced largely for cost reasons and that won't serve the creative industry well either. But that's up to the companies who choose to tender whether they think it's worth going for. Everyone now has an idea if what to expect and some very good companies will not get involved any more, choosing to concentrate on private sector work. No easy thing either!


5 Feb 2010 - 07:58

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