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Articles posted by Stephen Lepitak
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Belgian ad agencies begin virtual strike against pitching process
Yes, I know of a few companies which have spent a lot of time and effort to get appointed to public sector frameworks and have now decided that it hasn't been worth the effort and stopped chasing business due to the small budgets and the time and effort expected for them.
I think there are a lot of elements to this problem - yes, clients need to cut down on the numbers being asked to pitch, but they also have the problem of differentiating agencies. There's so many that say they do the same things. The UK market is over serviced at the moment. So while clients can and do ask for more agencies than they maybe need to...they may also feel that they need to due to the volume of suppliers out there.
Do think this is a brilliant move by the Belgian agencies bur I'm just not sure how much it will achieve.
10 Feb 2010 - 16:35
Belgian ad agencies begin virtual strike against pitching process
Yes, I know of a few companies which have spent a lot of time and effort to get appointed to public sector frameworks and have now decided that it hasn't been worth the effort and stopped chasing business due to the small budgets and the time and effort expected for them.
I think there are a lot of elements to this problem - yes, clients need to cut down on the numbers being asked to pitch, but they also have the problem of differentiating agencies. There's so many that say they do the same things. The UK market is over serviced at the moment. So while clients can and do ask for more agencies than they maybe need to...they may also feel that they need to due to the volume of suppliers out there.
Do think this is a brilliant move by the Belgian agencies bur I'm just not sure how much it will achieve.
10 Feb 2010 - 16:30
Belgian ad agencies begin virtual strike against pitching process
The public sector has a duty to be inclusive so it perhaps it isn't the biggest problem. Is it?
The problem is surely in the private sector's smaller clients persist on calling in as many agencies as they can instead of carrying out research on their own as to which agencies are most suitable to meet their brief.
10 Feb 2010 - 15:44
DirectGov to rename Buster's World to avoid fetish site link
Ok Alistair - we've got it now.
5 Feb 2010 - 16:49
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What? That an advertising campaign has been created...if you're reading Homes and Interiors then no it isn't.
16 Feb 2010 - 10:07