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Articles posted by Stephen Lepitak
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Burger King marketing director sees success with product placement
Fair point Anon 11:20!
16 Feb 2010 - 11:23
Burger King marketing director sees success with product placement
That's why she mentions the regulations...I'd bet that when Coke wants to get involved though, that rule will magically slide.
16 Feb 2010 - 10:37
Scottish Government releases Spare Clare organ donation campaign
What? That an advertising campaign has been created...if you're reading Homes and Interiors then no it isn't.
16 Feb 2010 - 10:07
Belgian ad agencies begin virtual strike against pitching process
Yes, I know of a few companies which have spent a lot of time and effort to get appointed to public sector frameworks and have now decided that it hasn't been worth the effort and stopped chasing business due to the small budgets and the time and effort expected for them.
I think there are a lot of elements to this problem - yes, clients need to cut down on the numbers being asked to pitch, but they also have the problem of differentiating agencies. There's so many that say they do the same things. The UK market is over serviced at the moment. So while clients can and do ask for more agencies than they maybe need to...they may also feel that they need to due to the volume of suppliers out there.
Do think this is a brilliant move by the Belgian agencies bur I'm just not sure how much it will achieve.
10 Feb 2010 - 16:35
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It's actually a similar idea to a campaign which ran last year in Sweden called 'Campaign for Prayers' that was hugely successful.
It won an Epica award last year too.
17 Feb 2010 - 11:26