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ok, so whos going to comment first on just how close that photo came to having a really dodgy cropping of the word 'archant' had adrian just covered up a bit more of the 'H'. Was so nearly there!
sorry, is this picture of the new 'redesign'? 'Engage with its younger, urban audience'. Really? is this what engaging with a new younger audience looks like? I very very much doubt it. This is incredibly bland, uninspiring and couldn't be less urban if it tried. Stop coming out with all the marketing BS unless you actually back it up with half decent design.
Don't be surprised if this goes 'in-house' to be done after having received lots of good ideas on how their new identity could look. Over the years I've seen way to may pitches go this way so we no longer visually pitch for any job thats an open tender unless personally invited to do so direct from the organisation themselves.
'Governmentcorruption' Shoosh now, the adults are speaking. Bet your a fkn nightmare to go for a pint with. Get yourself a girlfriend or boyfriend and spend less time talking utter bollocks on sites like this.
I usually do miss the point on stuff like this but I dont think its because of a lack of understanding about the research, more that my 'bullshit-ometer' has gone off the scale with the above research.