@andrewboulton sadly not. He left the firing to someone else more experienced. i left to set up an agency with the copywriter.

The CD was 'relieved of his duties' sometime later... Karma.

And that's what i call an interesting article Andrew.

I recall working with a particularly talented copywriter that asked if anyone in the studio had a thesaurus handy. The CD (Iain Ferguson) piped up and boastfully claimed "any copywriter that doesn't have a thesaurus, is no copywriter...Ogilvy said that."

I replied that Ogilvy also claimed in his book that billboard advertising wouldn't exist in the 1980's. The studio hushed (tumbleweed moment) and the talentless CD raged. I left the agency a week later...

Just thought i'd share that.

Awful directing, dreadful script, shocking casting and a blatant plug for Vodafone, Nike, Adidas...oh and Santander. This appalling ad gives me the creeps.

@andrewboulton Ha. Excellent. That's the Lynx effect right there. Good work Andrew.

Anyone that uses Lynx beyond their 17th birthday, can't be taken seriously! But nice article though fella.