Early in his career Reuben Webb established that B2B represented one of the biggest areas of opportunity in the marketing industry.
His award-winning book, 101 Clichés, woke the B2B industry up to agency shortcomings. Since then, top business brands have been rallying to the IAS banner for Webb’s B2B creative product.
His partnership with Rob Morrice has seen the development of the world’s first truly integrated, international B2B solution.
back to thedrum.com
