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@winfi20726 The counterfeiters haven't found it difficult so far? Inevitably there will still be counterfeit cigarettes but they will face the same problems they already do. And your second point absolutely makes the plain packs argument valid. If they don't have your usual brand then it will be harder to see an alternative, it will rely on your knowledge of different cigarette brands. Children and new smokers won't have any brand recognition or loyalties, so it will automatically become a barrier for them buy cigarettes.
@winfi20726 It doesn't matter whether they are in a green, red, gold or whatever packaging, all cigarettes/tobaccos are dangerous. You remove the designs and it becomes near impossible for children and future generations to know any brand names or strengths, which obviously becomes a big problem for cigarette companies. To an audience that doesn't know how harmful cigarettes can be yet, plain, uniformed packs doesn't allow them to think that one brand is better or healthier than another, ie. Marlboro Lights are better for you than reds. All cigarettes are bad and will kill you, regardless of what the packs claims it to be, and plain packs would make this much clearer to understand. As a smoker you will still be able to walk into a shop and ask for for your particular brand, you just won't be able to see it standing out on the shelf for all (children) to see.
@winfi20726 How do you know what flavour/strength/brand you are choosing without recognition of the packaging? Marlboro Lights are as equally damaging as Marlboro Reds, packaging gives the impression they might be better for you. It is not a matter of the taste/strength, I think It's about stopping new smokers assuming that a 'lighter' brand variant is more acceptable than another. Make them all look the same and they will all appear as bad as each other.
@winfi20726 Cigarettes have nicely designed packaging, this makes them look appealing and innocent when seen on the shelfs/displays/homes/wherever, even though obviously they are highly dangerous. Remove the designs they become less attractive and lose any brand recognition. Don't think it will stop people smoking now, but in the long term will help shake the 'cool' image cigarettes have.
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New poster for the office! Thanks @TheDrum! Smashing issue by the way - no pun intended #smashingmartian