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I'm going to call bullshit on the figures being used. Do you have a source?
Global GDP is only $70 trillion.
Global online sales for 2011 was $763.2 billion.
How on earth can missed sales due to a lack of localisation be worth 20% of global GDP per year? Or be worth 19 times last year's global online sales. The mind boggles.
I suspect the figures being banded about above are at least 3 orders of magnitude out.
I can confirm that I did in fact have sausages after seeing this ad.
I would commit atrocities for a mid afternoon sausage sandwich right now. Sourdough bread, ginger pig (great butcher) links and some HP sauce.
Oh wait it's selling a TV service?
Can social media save a high street? No, probably not. Look at a town like Paisley. 15 years ago it had a busy, pawn shop free, high street. The council then pedestrianised the town centre, introduced a one-way system. Then 2 of Britain's biggest out of town shopping centres were built to the east and west of the town. Shock horror - the town centre died.
I would love to believe that something as simple as social media could revive, never mind save, the high street. Unfortunately it just isn't going to happen. Times have changed.
I bet you lunch that it doesn't contain a fingerprint scanner.
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