Recent Comments

Case Study: How Gangnam Style went viral with a strategic marketing campaign from YG Entertainment

It doesn't matter if you have a great "seeding platform". The fact is Gangnam style went viral because of the strength of the video, and the ridiculous dance.

You can't make a crap video go viral with a seeding platform. Plenty of good videos go viral without one.


31 Oct 2012 - 11:24
Greggs reveals viral ad as part of Halloween themed campaign

Greggs reveals viral ad as part of Halloween themed campaign

What's viral about it?


10 Oct 2012 - 09:43
Olympic athletes Laura Trott, Nicola Adams and Jade Jones set to be last to back 'make mine Milk' campaign

Olympic athletes Laura Trott, Nicola Adams and Jade Jones set to be last to back 'make mine Milk' campaign

Would love to see the figures on this campaign they've been trotting out for years. Wonder if it actually sells any more milk or if it's just a regular vanity exercise?


17 Sep 2012 - 09:51

AMV BBDO’s Paul Burke responds to criticism over controversial London article that angered regional creatives

I happened to produce a fantastic creative solution for my local double glazing client just the other day. And I'll have you know they're opening a Primark AND Urban Outfitters in town now so you can shove your Millenium Dome up your arse.


12 Sep 2012 - 16:00

London 2012: Why Sponsors Need to Create Olympic Content, Not Just Badge It

Content needs to be entertaining?!


12 Jun 2012 - 17:08

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