David Ogilvy
Recent Comments
Why the creative sector in Scotland and the north of England is heading south
Population of Spain, France and Italy versus an Independent Scotland?
5 Nov 2012 - 17:19
Case Study: How Gangnam Style went viral with a strategic marketing campaign from YG Entertainment
It doesn't matter if you have a great "seeding platform". The fact is Gangnam style went viral because of the strength of the video, and the ridiculous dance.
You can't make a crap video go viral with a seeding platform. Plenty of good videos go viral without one.
31 Oct 2012 - 11:24
Greggs reveals viral ad as part of Halloween themed campaign
What's viral about it?
10 Oct 2012 - 09:43
Olympic athletes Laura Trott, Nicola Adams and Jade Jones set to be last to back 'make mine Milk' campaign
Would love to see the figures on this campaign they've been trotting out for years. Wonder if it actually sells any more milk or if it's just a regular vanity exercise?
17 Sep 2012 - 09:51
In all honesty it is a pretty crap campaign though.
5 Nov 2012 - 17:23