Recent Comments

The Marketing Weak Award: Go Outdoors - Walking The Dog

The Marketing Weak Award: Go Outdoors - Walking The Dog

Actually on further inspection the last John Lewis xmas ad had an ROI of £9 profit for every £1 spent.

Which is superb.

Maybe you should be "proud" of that if you'd done it.


28 Nov 2012 - 16:15
The Marketing Weak Award: Go Outdoors - Walking The Dog

The Marketing Weak Award: Go Outdoors - Walking The Dog

Probably worth pointing out the John Lewis ads recently won an IPA effectiveness award precisely for delivering a very high ROI. So it was hardly "blowing £6m".


28 Nov 2012 - 16:09
The Marketing Weak Award: Go Outdoors - Walking The Dog

The Marketing Weak Award: Go Outdoors - Walking The Dog

So we're only judging the creative merits of the ad?

So what? Isn't that the point of the column.

It's a column about shitty ads. If I wanted to know the ROI of a campaign I'd read an effectiveness award.


28 Nov 2012 - 14:37
ClearCast claims SodaStream didn't allow enough clearance time as it defends last minute decision to ban advert

ClearCast claims SodaStream didn't allow enough clearance time as it defends last minute decision to ban advert

"Denigrating the bottled drinks market"? Why is that even a problem?


27 Nov 2012 - 12:15
New identity for Müller Wiseman Dairies to be phased in over next year

New identity for Müller Wiseman Dairies to be phased in over next year

Actually the cost is highly relevant. You could make that logo on powerpoint in 5 mins. If they've charged money for that, it undermines the design industry as a whole


21 Nov 2012 - 14:59

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