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Actually on further inspection the last John Lewis xmas ad had an ROI of £9 profit for every £1 spent.
Which is superb.
Maybe you should be "proud" of that if you'd done it.
Probably worth pointing out the John Lewis ads recently won an IPA effectiveness award precisely for delivering a very high ROI. So it was hardly "blowing £6m".
So we're only judging the creative merits of the ad?
So what? Isn't that the point of the column.
It's a column about shitty ads. If I wanted to know the ROI of a campaign I'd read an effectiveness award.
"Denigrating the bottled drinks market"? Why is that even a problem?
Actually the cost is highly relevant. You could make that logo on powerpoint in 5 mins. If they've charged money for that, it undermines the design industry as a whole
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New poster for the office! Thanks @TheDrum! Smashing issue by the way - no pun intended #smashingmartian