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Marketing Weak: B&Q's 'Handy Prices' ad gets the thumbs down

Marketing Weak: B&Q's 'Handy Prices' ad gets the thumbs down

Go read an effectiveness paper then. This article is about subjective opinion on the creative quality of ads. If that doesn't cut it for you, too bad.


14 Feb 2013 - 15:49
Marketing Weak: B&Q's 'Handy Prices' ad gets the thumbs down

Marketing Weak: B&Q's 'Handy Prices' ad gets the thumbs down

You know full well it's the opinion of the writer. Do you know how long every article on here would have to be if everytime anyone criticised a piece of creative they had to justify it with a 30 page investigation into brand recall?


14 Feb 2013 - 10:07

The future of the communications industry is not quite as we know it

Haven't people been speculating the death of the traditional agency for at least a decade now?


7 Feb 2013 - 15:00

HMV Twitter hijack: It’s hard to believe there are still social media lessons to be learnt

Honestly can we all calm down and stop treating the tweeter like she was some kind of brave martyr? All she did was tweet that HMV were making some people redundant. Who gives a shit? If you read her self-important little whinge on twitter you would think she'd launched the arab spring or something.

https://twitter.com/poppy_powers


1 Feb 2013 - 16:18

Pure and simples: why 'dropping the meerkats' is a great marketing stunt by Compare the Market

Anyone else noticed the near identical nature of the new Compare the market ad to last year's Tennent's ad. Even down to using the same actor to play the butler/assistant to the eccentric victorian-esque millionaire?

http://youtu.be/ZyKxlDXKCkQ

http://youtu.be/0JRk3Ju6UQ0


31 Jan 2013 - 11:00

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