Dreadful idea.
They haven't replaced financial currency with social currency. They've distributed a voucher via TV.
A complete waste of public money.
Typical of the public sector unfortunately.
The reason Social Media Marketers want to move the debate on from ROI is that social media doesn't deliver any.
It's only weak if you make the assumption that because of the tragic happenings in Bangladesh advertising low priced clothes is now distasteful or taboo. Which clearly it isn't.
I don't imagine for a second that what happened in Bangladesh will have any impact whatsoever on the demand for cheap clothing in the UK.
8 May 2013 - 11:59