Recent Comments

Marketing Weak: Asda George and the perils of flogging cheap clothes

Marketing Weak: Asda George and the perils of flogging cheap clothes

It's only weak if you make the assumption that because of the tragic happenings in Bangladesh advertising low priced clothes is now distasteful or taboo. Which clearly it isn't.

I don't imagine for a second that what happened in Bangladesh will have any impact whatsoever on the demand for cheap clothing in the UK.


8 May 2013 - 11:59
Weetabix lets fans take the biscuit in pay-by-picture campaign

Weetabix lets fans take the biscuit in pay-by-picture campaign

They haven't replaced financial currency with social currency. They've distributed a voucher via TV.


23 Apr 2013 - 16:27
Britain’s first youth police commissioner comes under fire for offensive tweets

Britain’s first youth police commissioner comes under fire for offensive tweets

A complete waste of public money.

Typical of the public sector unfortunately.


8 Apr 2013 - 17:54

Why the social media sceptics are right, and why the ROI debate needs to change

The reason Social Media Marketers want to move the debate on from ROI is that social media doesn't deliver any.


26 Mar 2013 - 13:33

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