chief executive, Europe

SapientNitro

In 2015, in addition to his role as European chief executive, Nigel Vaz was named global chief strategy officer for SapientNitro.

As chief strategy officer, Vaz plays a key leadership role in identifying market opportunities to support growth for the agency.

The appointment followed the $3.7bn acquisition of Sapient by Publicis. Going forward Vaz will be instrumental in developing strategy for SapientNitro as part of Publicis.Sapient and the wider Publicis Groupe.

Vaz has helped build SapientNitro into one of the UK’s largest digital agencies, for the most recent financial year the firm boasted a digital fee income in excess of £165m and 1000-plus employees.

Additionally, he serves on the management board of the Marketing Society and IPA Council.