Porter founded fresh back in 2004 with business partner Julie Besbrode. As the company grew and developed Besbrode took on the chief executive role while Porter has gone from joint MD focused on sales and the day-to-day running of the business, to the more strategic role of chairman.
More recently a senior management team has taken over the running of the business, enabling Porter to focus on strategy and special projects, such as establishing new divisions and future directions the business can take.
In 2011 the fresh Group were ranked as the number one agency outside London in the annual Recommended Agencies Roster Top 100. Insider magazine ranked fresh as the fasted growing media agency in the North West in 2012 and in 2011 the business was listed in the Sunday Times Top 100 Best Small Companies to work for.