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I can’t see how giving away 2 glasses with each bottle can be seen as "reinforcing its premium credentials".
It's just an On Pack Promo and may improve rate of sale temporarily but which actually that costs the brand money to buy loyalty, which does not work long term. Surely this is a promotional rather than creative strategy.
Wot Rot Mr Anon. Most privately educated old Edinburgh establishment types would not take such low paying jobs with little chance of career advancement and no way of securing an individual £15m pension pot.
I’ve felt that the creative crown had shifted along the M8 a few years ago (and made it past Harthill). However the number of lobbyists in Edinburgh may skew the figures eastward.
So is the unacceptable face of alcohol promotion a glass of red wine?
Maybe because the Portman Group is mainly made up by and funded by UK Spirits and Beer manufacturers, or it that just a coincidence.
Does anyone know if they are paying for the media space or it is being donated?
Is the headline description Dissident accurate? I don’t’ think so, you can add her @wangyi09 to show some sympathy/support and ask others to do so.
Now I know where to go for my 'less serious bone breaks.'
Less sure about the patients button badge saying 'I got done at the Western', unless you want to look like McHealth.
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New poster for the office! Thanks @TheDrum! Smashing issue by the way - no pun intended #smashingmartian