Shame. Because the premise of the ad – that a brilliant detective could miss something bleedin' obvious (and obviously bleedin'?) because he's feeling lousy – is a potentially funny one.
"It was him, and not me. Not me, him. Him. HIM. HIM HIM HIM."
You don't seem to credit individuals for award-winning work anymore: http://www.rosescreativeawards.com/archive/2012
But when you're slagging work off, as above, everyone gets a namecheck.
9 Jan 2013 - 14:07