Steve,

Get your hand in your pocket.

Show you really care.

Banner ads have a click through rate of 2 in 10,000. They are the least effective form of advertising you can undertake.

Do you really want to say your way of getting a message across is comparable to this?

Segmentaionalise the market by putting some key touch points and brand values into a multi-platformed, cross media engagement. Employ mindmaps, brand temples and imagineringscapes to channel a directional focus swing incorporating high-end users which starts a conversation and embraces the aspirations of core target users.

Alternatively, just do some good ads.

Surprise, surprise MR Classen works for a bulk email provider.

Funnily there's one stat missing from the picture: of the 98% of text message opened how many are acted upon.

You more press releases being posted as news by The Drum.

Thinkbox is the marketing body for commercial TV in the UK.

So there's a chance that this 'study' might be a bit lobsided.

Come on Drum don't be lazy, stop printing PR releases, do some digging and offer some insight.