Recent Comments

PACE launches competition to find new brand identity

PACE launches competition to find new brand identity

Steve,

Get your hand in your pocket.

Show you really care.


26 Oct 2011 - 16:27
89% think online video is as effective as banner advertising

89% think online video is as effective as banner advertising

Banner ads have a click through rate of 2 in 10,000. They are the least effective form of advertising you can undertake.

Do you really want to say your way of getting a message across is comparable to this?


25 Oct 2011 - 12:25
Opinion: How can Tangerine Confectionery revitalise the Wham Bar?

Opinion: How can Tangerine Confectionery revitalise the Wham Bar?

Segmentaionalise the market by putting some key touch points and brand values into a multi-platformed, cross media engagement. Employ mindmaps, brand temples and imagineringscapes to channel a directional focus swing incorporating high-end users which starts a conversation and embraces the aspirations of core target users.

Alternatively, just do some good ads.


19 Oct 2011 - 15:37
Opinion: Five Reasons why Mobile CRM is the New Mandate

Opinion: Five Reasons why Mobile CRM is the New Mandate

Surprise, surprise MR Classen works for a bulk email provider.

Funnily there's one stat missing from the picture: of the 98% of text message opened how many are acted upon.

You more press releases being posted as news by The Drum.


17 Oct 2011 - 09:45
Study finds TV ROI is 22% higher than 5 years ago – despite recession

Study finds TV ROI is 22% higher than 5 years ago – despite recession

Thinkbox is the marketing body for commercial TV in the UK.

So there's a chance that this 'study' might be a bit lobsided.

Come on Drum don't be lazy, stop printing PR releases, do some digging and offer some insight.


13 Oct 2011 - 16:54

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