The Drum Awards for Marketing - Extended Deadline

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European leader

IBM Interactive Experience

Having worked at IBM for 18 years, Matt Candy has spent the past two years leading its newly badged digital agency Interactive Experience across Europe.

In 2014 the company won clients including Wimbledon, KPN and Jaguar Land Rover, and announced a global partnership with Apple.

He says the last 12 months have taken him “all over the world” to share the company’s perspective with clients.

Candy is the executive sponsor of IBM’s Consulting by Degrees graduate programme. He has made it on to The Drum’s Digerati for the past two years and recently, he completed a postgraduate diploma in strategy and innovation at Saïd Business School, Oxford University.