Matt Boffey

MB

founder

LSU
This week's book is The Power of Unpopular by Erika Napoletano
Opinion

This week we're reading Erika Napoletano's 'The Power of Unpopular': Why being popular isn't...
Opinion

This week we're reading: The Design of Everyday Things by Donald A. Norman
Opinion

This week we're reading Chip and Dan Heath's Made to Stick: Why some ideas take hold and others...
Opinion

This week's digested read is The Brand Gap: How to bridge the distance between business strategy...
Opinion

This week we're reading: Well Designed: How to use empathy to create products people love
Opinion

This week we're reading: The Functions of the Executive by Chester Barnard
Opinion

This week's marketing read: Richard H. Thaler's Misbehaving: The Making of Behavioural Eco...
Opinion

This week we're reading: 'The Village Effect: Why Face-to-Face Contact Matters' by Susan P...
Opinion

This week we're reading: Faris Yakob's 'Paid Attention'
Opinion

This week we're reading: Reality in Advertising by Rosser Reeves
Opinion

This week we're reading: Connections by James Burke
Opinion

This week we're reading: 'Work Rules! Insights from inside Google that will transform how you...
Opinion

This week we're reading: Marissa Mayer and the Fight to Save Yahoo
Opinion

This week we're reading: Jeremy Gutsche's Better and Faster: The Proven Path to Unstoppable...
Opinion

This week we're reading: Dale Carnegie's How to Win Friends and Influence People
Opinion

This week's marketing read: Propaganda by Edward L. Bernays
Opinion

This week's digested read: Business Cycles by Joseph Schumpeter
Opinion

Booknote: How to Go Big, Create Wealth, and Impact the World by Peter H Diamandis and Steven...
Opinion

This week's digested read: The Reputation Economy by Michael Fertik and David C. Thompson
Opinion

Booknote: Lessons in creativity from Kevin Ashton's How to Fly a Horse