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Zoe can I have your job please?
As an addition my earlier comment and the valid observations of ‘cmmed15381'. It would seem that partnership needs to extend to agencies and clients too. Whatever the state of affairs, both currently still need the other in most cases. I too have been both sides of the fence and regularly observe situations when either party stops listening with an open mind and an open heart. We have all been conditioned by the markets and past experiences, I wonder wether its still too early for many to consider really working together to achieve mutually beneficial goals, rather than adopting behaviours to solely maintain each parties respective commercial imperatives, under the guise of a ‘working with...'.
What consumers and brand owners need to realise, is that this will ultimately become a partnership between them. It has to. Price can only go down so far. Distribution can only be so quick. Service can only be so good (though consistency is often more the challenge). And promises will have to be kept by both parties for the super-brands to sustain their positions.
Long live brands.
But only those that know what living really means.
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