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I wonder how his legal team plan on enforcing this. Charitable donations are generally done on an anonymous basis, so wouldn't McAlpine's lawyers want to see some evidence that the donation has been made?
These are strange times we live in, whereby a simple tweet/re-tweet can lead to you being strong-armed into either making a charitable donation or 'facing the consequences'.
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When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum