After moving through the ranks of ZenithOptimedia and TMP Worldwide, Marco Bertozzi joined VivaKi in 2010 and established addressable media buying practice Audience on Demand.
In February he was promoted to president of global clients at the firm to focus on advising Publicis Groupe’s largest accounts.
The past twelve months have also seen him oversee the decentralisation of AOD into the network’s agencies. Bertozzi regularly writes for the Wall Street Journal, FT, the Guardian and others on programmatic advertising. He is also a mentor for students at University College London.