Recent Comments

Marketing Weak: B&Q's 'Handy Prices' ad gets the thumbs down

Marketing Weak: B&Q's 'Handy Prices' ad gets the thumbs down

Correct I do know it's the opinion of the journalist. I'm not expecting a 30 page brand recall study either. What i am hoping for is a bit of insight into why it is deemed to be bad. It's bad because I say it's bad doesn't really cut it for me.@Ogilvy


14 Feb 2013 - 10:10
Marketing Weak: B&Q's 'Handy Prices' ad gets the thumbs down

Marketing Weak: B&Q's 'Handy Prices' ad gets the thumbs down

I agree with Rosie here. Is this the opinion of the journalist only, have they seen any brand recall studies from those exposed?


13 Feb 2013 - 15:16

What Google’s Adwords update means for marketers

Some elements are good such as improved sitelink targeting. I think the change will mostly benefit Google's shareholders. The approach currently seems under-engineered. There is no way to apply different mobile bids to the keyword level so a backward step. Also, even though Google now think they're the same, i've numerous accounts where table and desktop performance differs. Clumping them together is also a backward step. So far thumbs down from me.


13 Feb 2013 - 15:13

Salmond's announcement on the timetable to independence surely bodes well for the marketing industry

I'm disappointed The Drum has decided to carry a Better Together press release. Zeitgeist was appointed as agency to Better Together. I don't mind this guest post but think it would be better journalism to point out the post is partial.


13 Feb 2013 - 09:11