Correct I do know it's the opinion of the journalist. I'm not expecting a 30 page brand recall study either. What i am hoping for is a bit of insight into why it is deemed to be bad. It's bad because I say it's bad doesn't really cut it for me.@Ogilvy

I agree with Rosie here. Is this the opinion of the journalist only, have they seen any brand recall studies from those exposed?

Some elements are good such as improved sitelink targeting. I think the change will mostly benefit Google's shareholders. The approach currently seems under-engineered. There is no way to apply different mobile bids to the keyword level so a backward step. Also, even though Google now think they're the same, i've numerous accounts where table and desktop performance differs. Clumping them together is also a backward step. So far thumbs down from me.

I'm disappointed The Drum has decided to carry a Better Together press release. Zeitgeist was appointed as agency to Better Together. I don't mind this guest post but think it would be better journalism to point out the post is partial.