John McCarthy

Opinion Editor

The Drum

John is opinion editor at The Drum. If you have a great truth you need to speaketh, speaketh it to me. Advertising needs more rockstars. Let's jam @ john.mccarthy@thedrum.com.

Campaign

The campaign that encouraged people who use drugs to become lifesavers
Hilton

Why Hilton built a hotel room on a golf course in Dubai
Ebay

The story of how eBay used data to captivate sneakerheads
Candid in Cannes 2

‘You have to be prepared for a backlash’: marketers on response to anti-trans hate
Pinterest

Pinterest’s big pitch to advertisers is a call for a safer, kid-friendly internet
Haymarket

Autocar created an electric buzz for Audi with its EV-focused content
ITV

The story behind ITV’s campaign to tackle viewer loneliness
Here's the story

The ITV News initiative that’s getting young people engaged with current affairs
DMG

Find out all about Mail Metro Media’s award-winning first-party data model
Roblox

OMG is on a mission to rescue marketers from the ‘regretaverse’
Rory McIlroy

Can sponsors LIV with this contentious PGA Tour merger?
LadBible

Agencies be warned, LadBible’s nerds want your ad budgets
Streaming rules

Twitch wanted to curb third-party advertising, streamers fought back
This Morning

Should advertisers be worried about how ITV is dealing with Phillip Schofield crisis?
Kayo

This David Warner campaign helped Kayo Sports bat harder for Indians
Marriot

Marriott and One Esports wooed gamers with a chat show
Retail Media

Do shoppers really know where their data goes after the checkout?
Neon sign of TV

After some tough times, some TV giants express ad spend optimism
Sky Kids

Inside the launch of Sky Kids, the linear ad-free TV channel
Ikea

Paddy Power urges Eurovision voters to ‘Screw the Swedes’ to save Ireland’s record