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The Marketing Weak Award: The party's gone wrong for Skoda's baffling 16th Birthday Party ad

The Marketing Weak Award: The party's gone wrong for Skoda's baffling 16th Birthday Party ad

"Look Girl's, I can still cut a rug!" Is the point of this to do something so cringeworthy and uncool that it becomes cool?

Now I can show my age though...Are the young people in the Ad really 16? They look much younger. Perhaps, it is a 14 year olds Birthday when dubbed in other countries?

Lastly, why is he blowing up a green condom at the start of the Ad?...Disturbing at every level.


21 Nov 2012 - 19:49

Hi, you’re through to the Sales Prevention Department – how can I NOT help? How agencies lose clients even before they win them

What! You mean didn't try to secure help @twitter? You ignored the like button on FB! Surely you IM'd new business via the bebo #.com iPhone app based QR bar code pulse monitor.

But hold on there, were you wanting the Digital team? Experiential? integrated? DM creative PR copy Ad social engagement team?

What is really interesting is the need of Agencies to rebrand what marketing is all about. Emotional Engagement. Precisely what your experience shows has been lost.

Bet you a contract that they are all crap dates...


12 Apr 2012 - 22:06