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Selfridges invites customers to celebrate ‘the power of quiet’ with de-branded products

Selfridges invites customers to celebrate ‘the power of quiet’ with de-branded products

Nice idea, but all they've done is remove the logo. The brand communicates in many more ways than that. The bottles, the packaging, all the visual aspects of the product communicate the brand, so maybe not so clever after all as the products have not been debranded at all.


9 Jan 2013 - 16:59