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YAP Young Adult Power
Joe, i'm sure you have many skills but possibly not as an attention grabbing copywriter! Yap didn't write the headline, we just did the research and handed it over to the Drum to pick out the interesting bits.
You're right of course, and maybe I'm guilty of not picking up on our own trends. We are able to tap into a reasonably sized network to take a quick snapshot of current behaviours. Last year they told us they would only check emails 2/3times a week so we started using social media, and Facebook in particular, to communicate. With smartphones that has probably changed so maybe next time we should avoid posting on social media?
But I stand by the Twitter stats. My 13year old son and all his mates have all signed up within the past month. Friends around the country tell me the same. This is purely anecdotal, but I reckon the mean age of the average Twitter user is heading downward (not saying anything about the content though...)
Hi Joe. Our network originates from our age testing arm(Serve Legal), we recruit 18/19yr olds to perform age verification tests and we've been doing that for 6yrs (so the oldest is now 24).
We posted the questionaires via their secure logins and also encouraged participation via our facebook site. We offered £100 prize draw.
We're not market researchers, and the panel is relatively small, which is why I'm guessing the results this time are notable. I for one was really surprised at the Twitter uptake, but I suppose we had called it the 'social media index' so possibly those more interested completed the survey. But we did ask them about a year ago and Twitter uptake then was less than 10%.
Hope this helps?
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