James Roles

JR

Columnist

The Drum
Ikea
Opinion

The launch lowdown reviews VAR, Ikea's space range and L'Oreal's live beauty consultation
virgin active
Opinion

The Launch Lowdown checks out Virgin Active's CPR class & personalised Johnnie Walker
tenzing
Opinion

The launch lowdown: Netflix, Nat Geo and the world’s most influential burger – alleged...
Chu Hi, sold in Japanese convenience store / Japan Online https://youtu.be/DefFWTzZK6Y
Opinion

The launch lowdown: Coke's Asia alcopop, Hublot's first smartwatch and Waitrose's avocado...
Tesla Space X
Opinion

The launch lowdown: from interstellar cars to political activism
amazon go store
Opinion

The launch lowdown: from tabloid Guardian to Amazon Go, brands' new year launches rated
Great British Bake Off Hosts
Opinion

Bake Off was a success, but could Channel 4 have been more ambitious?