I think it has more to do with the video/music itself rather than the strategy.. as they say "content is king" If the video was a chinese man singing adele would it still of been a big hit because it had YG entertainments marketing strategy? I don't think so. It has more to do with the music rather than the marketing. I see what your trying to say that if these things didn't happen it wouldn't of been so big, but they would of happened because the song was great!