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PR Analysis: Kenny Dalglish's gaffes show managers need PR people in the dug-out

Good points that are backed up by Liverpool's main sponsor Standard Chartered expressing serious concern about the furore. When the New York Times calls on John W. Henry to clean up the mess in its editorial (regardless of past links to Henry) then it becomes clear that the potential damage to Liverpool's global brand - a brand steadily built up by Dalglish and co through past glories and only fairly recently exploited commercially abroad.

14 Feb 2012 - 12:35