Completely agree with Karl. Should not have been an alcohol brief.
Viral fail
A great end to a strong year's advertising from Aldi. Voted Which? Retailer of the Year as well. The no nonsense approach obviously resonates with UK consumers...
http://consumerama.wordpress.com/2012/12/12/aldi-champagne-for-cheapskates/
Hmm. Not sure how much the work actually links back to the brand's heritage... Surely they could have thought of something better than "Give It A Shot"?!
http://consumerama.wordpress.com/2012/11/26/jagermeister-jagerbombdead/
Got a big tobacco client have you Design Bridge. Yep, thought so... (JTI)
14 Apr 2013 - 15:54