Ian Haworth

IH

Chief creative officer

Wunderman
creative people around a boardroom table
Opinion

Boutiques and indie agencies are the future of creativity in advertising
kraftwerk
Opinion

The future creative department should be more Kraftwerk, less Nickelback
Photo by anna on Unsplash
Opinion

The future of the creative workplace will be forever beta – as it should be
child eating bowl from unsplash
Opinion

Talent is just the start for a creative - you need to be hungry to get to the top
London
Opinion

Ad agencies don't represent the country we live in – and this needs to change
Karate chop
Opinion

Being an arsehole isn’t mandatory: how to gain respect as a creative boss
The Drum's latest issue focuses on the theme of anger
Opinion

Anger is an energy that the creative industry can use to generate incredible things
L'Art pour l'art
Opinion

Why we must break the cycle of ‘art for art’s sake’
creator curator
Opinion

Creators to curators – the ever-evolving role of the creative director
Artificial intelligence debate
Opinion

How we can add personality to the machine and give artificial intelligence the human touch...
Spotify
Opinion

Film, art, data, personalisation, tech, creative – it’s all meaningless unless you make...
Creativity versus data
Opinion

How to build a creative culture
Ian Haworth
Opinion

A great creative department needs everyone in the team being willing to fight
virtual reality
Opinion

How to make the most of the creative toy box
classroom
Opinion

The route towards a more diverse creative industry does not have to begin in the classroom
workplace
Opinion

Why creating a 'flow state' can help your agency remain relevant
creative hiring
Opinion

The challenge of finding – and keeping – creative experts
Old Spice
Opinion

It will always be about the big idea