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Responsible for the Leith Agency creative department since 1995, mentoring and developing creative teams, maintaining the quality of Leith creative output and maintaining strong client relationships, Farrell is an award winning writer for advertising in all media, with three D&AD Silver Nominations, seven Campaign Press Awards, nine Campaign Poster Awards, three Cannes Gold Lions.

He was creative director and writer of Tennents Red T campaign, and creative director/ co-writer of Irn-Bru campaigns past and present.