The old style of traditional marketing is certainly dead. Maybe it’s time to consider tradigital and experiential as a real prospect. People are more connected than ever before and companies should aim to get a return on engagement rather than shouting out messages and expecting to increase their ROI. Storytelling leads to an emotional connection and this is how brands will ultimately inspire people to share their experience and develop relationships.

We discuss some great examples of brand storytelling here http://bit.ly/IrSTrC

The emphasis on price promotions has led consumers to become increasingly reliant upon seeking the best deals and offers from brands. There is an extensive number of brands offering value for money and cutting prices to attract consumers, but they are failing to build brand-loyalty. Consumers are changing the way they shop and brands need to create a different conversation with their shoppers if they want to retain consumers and entice them to choose their brand over a competitor. We discuss similar thoughts here on our blog http://bit.ly/GI8RNy