Recent Comments

The Drum asks creatives: Is that Christmas Asda campaign really sexist?

There are key similarities between the strategy of the Asda advert and the marketing of P&G - Proud sponsors of Mum's. I don't recall negative press about P&G during the Olympics - who says that Mum's do all the washing. Where is the Dad cleaning the son's football kit? Iceland have had a slogan of 'Mum's shop at Iceland' for years' - who is to say that only the female shops there? I am not connected to Asda in any way and to be honest I don't shop there as I find the experience terrible, their marketing is usually shoddy but lets not get caught up in the rather boring sexism row and try to embrace the Christmas spirit (even if it is only early November!).

8 Nov 2012 - 10:14