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Coca-Cola explores iBeacons as marketing tool for World Cup sponsorship

Coca-Cola explores iBeacons as marketing tool for World Cup sponsorship

I'm not sure I understand where iBeacon is equated with push? At its very best implementation, iBeacon is contextual in a way that NFC simple is NOT. Calm computing, contextual content - it doesn't imply that you NEED to push and I'm going to take it as a given that a company like Coca Cola understands how to design brand experiences that respect the various degrees of push/contextual and permission-based preferences of their customers.

Second - the decision isn't binary. While Apple does NOT support NFC, all the major devices support Bluetooth LE - so the die is cast I'm afraid on NFC being the end game for proximity. But why do you assume that because you've chosen Bluetooth LE that it means you've totally excluded RFID or NFC? An app can be both - and I can see Android apps that use iBeacon for general proximity and NFC for...you guessed it, near-field.


14 Jan 2014 - 20:38