Recent Comments

Twitter acquires mobile ad exchange MoPub as it plans to integrate RTB into its ad platform

Twitter acquires mobile ad exchange MoPub as it plans to integrate RTB into its ad platform

Mobile RTB is where the action will be in a few short years, although some - MM, Airpush, etc. - say the time to care about mobile RTB is already here.... http://www.airpush.com/what-is-mobile-rtb-and-why-should-i-care/


12 Sep 2013 - 01:15

Retailers increase mobile ad spend according to latest Mobile Intel Series with national retailers spending the most

Interesting report. Worth the download. It's fascinating to see how integral Android has become to mobile advertising success. MM can obvious point to it in terms of revenue, ad impressions, changing developer preferences, and so forth, but money - across the Android ecosystem - is flowing into Android. What does it say when the fastest growing mobile ad network in the world is an Android mobile ad network? http://pandodaily.com/2013/07/01/how-airpush-bootstrapped-its-mobile-ad-...


13 Aug 2013 - 06:49
59% of mobile web users now as comfortable with mobile advertising as they are with TV or online advertising

59% of mobile web users now as comfortable with mobile advertising as they are with TV or online advertising

Awesome. Gotta give a lot of credit to mobile ad networks for making ads more interesting AND more relevant through improved targeting, etc. Relevant ads don't feel like ads. Modern consumers are savvy and have high expectations for everything, even the ads that hit them when they are using mobile apps. Airpush published a really interesting piece on "Redesigning mobile messaging" recently. It's a great tag onto this article. http://blog.airpush.com/redesigning-messaging-relevance-how-we-grew-to-2/


28 Feb 2013 - 06:34