Articles posted by Dave Birss

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Dear Julian Koenig, I'm glad you're not dead

@mfupe16731 Wow! Maria, thank you so much for commenting! I was listening to your piece with Sarah on This American Life a couple of weeks ago. I'm now very aware about mentioning my journeys, my dietary issues or my sleeping pattern. I'm hoping that you've turned me into a better conversationalist!


10 Dec 2013 - 18:39

What can UK advertising learn from the US?

@PhilWhomes That's a very fair point. I'm sure there's also lots that the US industry can learn from our side of the pond!


27 Sep 2013 - 21:07

Does alcohol make you more creative? The test’s been done

@damie15467 Keep us posted. Especially if your ideas pick up a D&AD or Cannes Lion.


26 Mar 2013 - 16:24

Does alcohol make you more creative? The test’s been done

Thanks @jonat21266, if you can raise the budget to conduct such an experiment, I'm in!


26 Mar 2013 - 13:04

Does alcohol make you more creative? The test’s been done

Hi Karl (and your supporters),

Funnily enough the binge drinking brief didn't calm down the alcohol group in the slightest.

However, the intention was never for them to actually indulge in binge drinking. It was merely for them to imbibe enough alcohol for it to have an effect on their behaviour and thinking. That was most certainly achieved!

I'm interested why people would want this to be a clinically rigorous double-blind test. We were never intending to publish the findings in a psychology journal. You may just have answered one of the discussion points we're trying to raise; has the fun disappeared from the industry?

Syd,

You get it. And you raise an interesting point. Thanks.


26 Mar 2013 - 12:47