NatWest shows off its 'magic'...
Ad of the Day: Saga Holidays -...
Axe encourages guys to make...
Greenpeace unleashes the...
Spring Thinking (Central) Ltd
Yesterday, Kevin Roberts, CEO of Saatchi & Saatchi Worldwide proclaimed that 'marketing is dead' while spreaking at the annual IOD...
Oh, where would my daily Drum update be without the latest chapter of:
'Large Organisation Employee (Whose Career Advancement, Over and Above Those Around Them, Depends Specifically On Their Remit Being Seen As More Important Than Other Stuff )Says: "My Remit Is More Important Than Other Stuff." ' ?
or alternatively, as earlier this week:
'Head of Digital Agency Says "Everything Will Be Different In Three Years Time, Nobody will Behave As They Do Today, No-one, Really, Not Even Your Granny. For God's Sake You'd Better Use Us Now Or You Are F##ked"'.
Please stop substituting self-promotion for actual news, guys.
Think I'm being harsh?? Go back and read the paragraph in the article beginning 'You'll hear a lot of..' , again, and see if you can spot any real argument in support of the central premise.
@mleiser Hmm. Kids can have sex at 16, sure. A good idea for them to learn about it by watching hardcore porn though? after all, real sex isn't really like that. (ooh, maybe for you perhaps?) Suggesting kids should access heavy porn when starting out is the direct equivalent of giving a kid driving lessons and the Fast and Furious box set lol.
IMO liberalising access to anything tends to increase usage and level of usage. EG seem to recall a massive surge in skunk use during the category-C drug classification of 'cannabis'. EG. Social effects of low-price and universally available alcohol, in contrast to 1970s/1980s where there was more restriction. Dianne Abbott talked recently about the 'pornification' of the UK, and I think she had a point – a 20-year process of normalisation of consumption of softcore/hardcore images has occurred and now needs to be put into reverse. When people talk about personal freedoms in an absolute way I see it as indicative of a blinkered desire to do what they want as an individual and to deal only with any consequences directly to themselves. Ironically, for such people, who then complain about the nanny state threatening to tell them what to do, it is that exact same state on which they are relying to deal with unintended consequences of unrestricted personal freedoms. In the case of the pornography industry, it is surely well-documented by now that it funds organised crime and that (by proliferating away from what we might call normal sex towards more "specialised" areas such as under age/'teenage' imagery and coercion/rape/torture) it creates victims of abuse.
Personally, I have no problem at all with someone like Gianna Michaels operating her own website and selling her own stuff in which she is clearly a consensual participant. The issue is: the liberal search environment that allows us to find such material also allows completely irresponsible operators to flourish. All of this material should be the subject of an opt-in that requires some sort of security-cleared consent. Right now, the idea that parents are supposed to control what their children do on the Internet under current browsing conditions is a complete farce as anyone who's tried to manage content on an iPad, or keep track of the whereabouts of a mobile phone 24 7, knows.
Really enjoying this feature because it allows for some good luvvie-baiting by all, it seems! There's nothing really terrible about this ad except the over-cheesy performances. I watched it once and didn't die, plus I can see what it's selling and that it's aimed at dog walkers like me (and, I guess, 95% of GO's audience).
If I'm honest it's nowhere near as good as last week's ad for Natures Valley. Last night the new, somewhat self-indulgent, thinks-people-talk-about-advertising-when-they-don't Go Compare spot was on TV and I distinctly remember wishing the NV ad was on in its place. Like watching George Clooney as Batman and wishing it was Val Kilmer instead.
I think you're being far too harsh. The sat-nav joke at the end is OK. There's a whole lot of product benefts in there and the 'toffee pull' is classic food-ad technique so it must work. Doubtless many Drum readers would have been happier if Nature Valley had chosen to try and sell cereal bars via a 15-cert viral with someone edgy-looking, speaking subtitled Norwegian, riding a retro scooter naked whilst beating a shark's arse with a rolled up carpet, or something, whilst making no link to the product at all until some smarty-bottomed backward reference occurs in the last 2 seconds of the film along with a granulated, static packshot as a sop to the poor tw##s who paid for it.
PS. yes, you guessed it - it's Admin Day here....
PPS. Apologies to Charlie Brooker
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Tell you what, you get a lot of mag for your money with @TheDrum - worth a read this morning - and they didn't even pay me to say that...