Really enjoying this feature because it allows for some good luvvie-baiting by all, it seems! There's nothing really terrible about this ad except the over-cheesy performances. I watched it once and didn't die, plus I can see what it's selling and that it's aimed at dog walkers like me (and, I guess, 95% of GO's audience). If I'm honest it's nowhere near as good as last week's ad for Natures Valley. Last night the new, somewhat self-indulgent, thinks-people-talk-about-advertising-when-they-don't Go Compare spot was on TV and I distinctly remember wishing the NV ad was on in its place. Like watching George Clooney as Batman and wishing it was Val Kilmer instead.

I think you're being far too harsh. The sat-nav joke at the end is OK. There's a whole lot of product benefts in there and the 'toffee pull' is classic food-ad technique so it must work. Doubtless many Drum readers would have been happier if Nature Valley had chosen to try and sell cereal bars via a 15-cert viral with someone edgy-looking, speaking subtitled Norwegian, riding a retro scooter naked whilst beating a shark's arse with a rolled up carpet, or something, whilst making no link to the product at all until some smarty-bottomed backward reference occurs in the last 2 seconds of the film along with a granulated, static packshot as a sop to the poor tw##s who paid for it.

PS. yes, you guessed it - it's Admin Day here.... PPS. Apologies to Charlie Brooker

but you're right about Delmonte

Sympathise with the guy. In trouble for criticising a council official, (those marketing experts) and he's right too: 'inspiring capital' if that's what they're using, is dull at best. In fact, if you're thinking of saying either 'discover' or 'inspiring' in a strapline, then don't as they are the 'aspirational' of the new decade. It's a hell of an ask to expect people to be Inspired, isn't it? To do what, anyway? Build a castle? Rush off and start a multinational company? Become an artist?

Thanks Rhosddu-Lad. here's the piece I wrote on the Saatchi thing btw.

http://www.thedrum.com/opinion/2012/04/26/marketing-dead-says-saatchi-sa...

it's a similar thing: people in the old guard of communications trying to support their 'we are the default' position. Fact is: 80% of the ads on British TV are nothing earth-shakingly creative, just workmanlike yet probably perfectly effective, and they're produced in London. By people like Paul. Whereas I could name a dozen agencies in the regions who've done / do good TV and would have saved those clients a stack of cash on fees. Will they never learn?