Amazing Article! I wanted to add as well once you've conquered to be a social business you want to implement a social layer. These companies need to see the real value in this whole "buzz" / social world we live in today. Adding a social layer really helps you see the actual numbers in who and how many brand advocates you have. Social Annex has the ability to do this and help businesses drive more sales, conversions, and engagement through social.

Great Article! Even if Amazon does not crack it Social commerce will reach its peak at 2013. Adding a social layer to any business will help businesses of any spectrum to drive engagement, conversion and retention as social annex does with it tools. Amazon has yet to crack the social commerce sphere because they are focused on F-commerce

Nice Article! Shared on all our Social Platforms. You should add that once mastered all the basic ecommerce essentials you can add a social layer kind of like the one that Social Annex provides. Having this kind of Social Layer can ultimately help businesses and i really think you should really write an article about justifying social into ones businesses plan.