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Ad of the Day: Withings - 'Naked'
Why not, I did.
My first CD had an interesting story about beginning sentences with 'and'. He claimed that whenever he was challenged by a client on the subject, he'd break into song:
"And did those feet in ancient time..."
Proof that the rules have been broken for quite a few years. And that sometimes it proves so popular, it even gets a little tune written about it.
Perfect use of the medium in that it tells a story. Like it or loathe it (and I like it), I defy anyone not to have to watch this to the end the first time they see it. Or to fail to remember who it's for.
It's a sad fact that awards are still handed out for work that just plain wouldn't work or, worse, could clearly never legitimately run. But what's even more of a shame is that a lot of great, relevant work doesn't ever see the light of day (a problem that deepens in line with economic gloom). Better to have an empty trophy cabinet and a book full of the latter at least. Good luck with the gongs in future.
I don't know about filtering out browsers, Chris - I'd rather try to persuade them to buy too, or at least make a lasting positive impression. But I know what you're getting at.
There was a great example of long copy filtering a few months back in a recruitment ad for MI5, titled 'What are you waiting for?' If you don't have the patience and curiosity to spend five minutes reading the ad, you certainly don't have the patience to spend months doing nothing in particular until called upon. Class. @chriswood
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