To be fair, it doesn't look like this ad was made in the UK. Maybe it's just the video/audio not aligned but I'd say it's dubbed.

The press love dragging up stories about non-payment of tax at the expense of the country's coffers.

The articles never focus on the tax advisors (more often than not ex-HMRC employees) that are advising them in the first place.

Similarly, the rules that allow this to take place need to be looked at. It's always the multi-millionaire celeb that gets it the most. Poor Sir Bob, Bono, etc.