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Facebook claims daily active UK users now number 24m

Facebook claims daily active UK users now number 24m

Whether you're advertising or not, these figures released by Facebook make for a compelling read. The fact that so much traffic comes from mobiles is no great surprise and, from an advertising point of view, we've really seen Facebook focus its efforts on mobile – with the news feed becoming the hub of such activity. This certainly reflects the rise of the always on consumer, who is continuously and digitally connecting with brands across a number of channels. Indeed our own research into the most connected consumer groups revealed that Social Butterflies, generally young females aged 18-24, are three times more likely to access social networks across every connected device than other groups; are three-and-half times more like to purchase something seen on a social network; and four times more likely to purchase something recommended by peers in this environment. Marketers must take advantage of this kind of consumer insight and the data released from Facebook, which can help reveal both broad and subtle behavioural habits to help inform not only their Facebook activities but also those across other channels.


16 Aug 2013 - 12:07
Facebook unveils Video for Instagram

Facebook unveils Video for Instagram

Online video continues to gain momentum, with Experian Hitwise data showing that the UK Internet population spent 323 million hours watching online video content in February 2013, accounting for 100 million more hours viewing compared to the same period in 2012, an increase of 45 percent.

Facebook has long targeted an environment where content was almost indistinguishable from advertising and this announcement is at least partially driven by that vision. Users' attention spans are shorter online than when watching TV and you could argue that Twitter's Vine, with its six second video length, provides a better user experience with short focused clips. However, advertisers will want more time to deliver their message. Facebook has chosen 15 second slots which it believes, while half the length of a traditional TV slot, will best balance the needs of users and advertisers.

Due to the high cost of production I would eventually expect a consensus to be reached amongst the major digital channels. Although online video continues to go from strength-to-strength brand advertisers will not want to produce one advert each for TV, Instagram, Vine and YouTube, and this should drive standardisation. 15 second slots therefore seem like a quite reasonable compromise.


21 Jun 2013 - 15:23

Jura hands PR brief to McCann

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17 Jun 2013 - 13:56
Facebook finally rolls out clickable hashtags

Facebook finally rolls out clickable hashtags

Facebook already have a targeting capability called 'topics' within their keyword systems, these are rolled up keywords with hashes like '#football' rather than more specific, hash-less, keywords like 'liverpoolfc'. Enabling real hashtags will improve the quality of the data used for these 'roll-ups'.

This new tool could also open the door for a sponsored trends ad product akin to Twitter's, although that will depend on how visible the eventual trend functionality is within the system. If it's on the home page it will have enough visibility and would justify consideration of a new ad product.

- Colin Grieves, General Manager, Alchemy Social, an Experian Company


17 Jun 2013 - 13:40
Twitter launches lead generation tool to help marketers

Twitter launches lead generation tool to help marketers

The introduction of Twitter Cards is a simple yet innovative move from Twitter and is a another step forward in channel choice, which can only be good for the consumer. However, more choice can also make it more confusing for marketers in terms of where to direct their efforts. With a number of potential channels at our fingertips, it's vital for brands to make the most of the quality data available to them to ensure that they understand their consumers' preferences across all channels, ensuring marketing endeavours are properly targeted and therefore deliver the best ROI. It is good, consistent data that will help ensure that brands can remain relevant to consumers as they engage with them across different channels – whether that be Twitter, email or any others.


23 May 2013 - 12:30