Andrew Boulton
Recent Comments
Listen, Think, Write: why only copywriting driven by insights will ever be successful
@kenmu43564 Superb quote.
1 May 2013 - 08:14
A word’s worth: how effective is good copywriting really?
@JenMy78364 'Received some excellent feedback' is usually the phrase I go for...
25 Apr 2013 - 08:57
Grumpy, Lazy, Busy: why it’s so hard to write for the online reader
@antho20963 You've spotted the fundamental contradiction in the piece, you clever rascal. Yes, I absolutely didn't adhere to any of the guidance I offered (rules isn't appropriate, simply because no such things exist). This was because I was writing an opinion piece, which serves a very distinct purpose from online content designed to illicit a very definite response from the reader (i.e. sell them ‘sumfing'). All I wanted to do was prompt people to have a ponder about the issues I raised and then agree or (heaven forbid) disagree. Very glad you enjoyed the piece and really appreciate you getting involved with the comments.
15 Apr 2013 - 16:16
Grumpy, Lazy, Busy: why it’s so hard to write for the online reader
@antho20963 You've spotted the fundamental contradiction in the piece, you clever rascal. Yes, I absolutely didn't adhere to any of the guidance I offered (rules isn't appropriate, simply because no such things exist). This was because I was writing an opinion piece, which serves a very distinct purpose from online content designed to illicit a very definite response from the reader (i.e. sell them ‘sumfing'). All I wanted to do was prompt people to have a ponder about the issues I raised and then agree or (heaven forbid) disagree. Very glad you enjoyed the piece and really appreciate you getting involved with the comments.
15 Apr 2013 - 16:14
Bravo sir. @benbu34889
18 May 2013 - 16:32