Now marketing director at the IAB, Alex Kozloff cut her teeth at IPG media agency Initiative.
She moved into mobile and joined Orange in 2007 where she managed media research before taking up the post as the IAB’s head of mobile which she held until March this year.
She describes her decade-long career in the mobile space as “fascinating”.
Her current role centres around educating brands and industries about getting involved in the space, focusing on the IAB’s ‘Mobile Mandatory’ strapline.
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